Hi, I'm Valentina

I’m a multidisciplinary designer specializing in service and experience design, with +10 years of experience navigating complex systems across industries.

Currently leading service strategy at Zillow, I help orchestrate meaningful experiences by aligning user needs, business goals, and operational realities.
 

I believe our role as designers is to uncover what others overlook, to connect dots, reveal possibilities, and shape services that create lasting value.

For me, good design isn’t just about usability or beauty, it’s a lever for strategic impact, social change, and human connection.